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Effective marketing and effective social media marketing is constantly changing platforms. Modern Social is up to date on all the social media trends and opportunities to make your business be the best it can be on social media.  

Taking this off your plate can help you stay focused on your passion, all while, we stay focused on ours. 

YES! They do work. I think the use of hashtags is more important than ever before as a business especially. If you are not using #'s that apply to your business you are missing a large opportunity. #'s make your post searchable, so people  in your niche can find you.

Absolutley not. There is no value in buying followers if they are not organic. While it can be a longer process and can be discouraging at times, authentic followers are the only way you will see a ROI.

Mixed reviews on this. I think there is some value to ads, especially because you can customize your visibility, however I think you would have more success collaborating with a local influencer for trade of service or even paying their fee.

Yes!!!! Yes it does.  I have managed clients  as an influencer as well as managed influencer campaigns for clients. The time that most influencers put into their work creatively is underpriced in itself. Then, take into account the audience exposure.